Vehicles, products, museums, brand spaces and sonic identities, since 2013.
Discover usTrusted by McLaren Rimac Mercedes-Benz VinFast Stellantis SNCF Lalique
Sound To Sight is an independent sound design agency founded in 2013 and based in Bordeaux, France. We design the sounds of products and vehicles (AVAS, UX and HMI sounds), immersive soundscapes for museums, brand spaces and public spaces, and sonic identities for brands.
Working at the crossroads of industry, scenography and audio branding, we shape human-centered sound experiences that bridge cultures and make the invisible both felt and understood.
Antoine Châron & Florestan Gutierrez, co-founders
Our verticals
Three practices, one method: we start from how sound is used to design sounds that are useful, consistent and recognisable, from the product to the place and the brand.
#Industry · AVAS, Active Sound Design, UX & HMI sounds, alerts
We design the sounds of vehicles, products and interfaces: AVAS compliant with UN R138 and FMVSS 141, Active Sound Design, UX and HMI sounds, ADAS alerts, medical devices and connected objects. For user experience, perceived quality and brand identity.
#Scenography · Museums, exhibitions, retail, brand spaces
We design immersive sound environments for museums, exhibitions and heritage sites, and for stores, shopping malls, showrooms and events. Subtle soundscapes, designed with the scenography, that deepen visitor engagement.
#AudioBranding · Sonic logo, jingle, brand music, sonic identity
From a single sonic logo to a complete sonic identity: jingles, brand music, sound palette, brand voice and sound guidelines, consistent across every touchpoint. Jingles, yes. Earworms, never.
Featured projects
Press play on each project to hear an excerpt of the sounds we designed.
The Pulse of Electric Motion
Shaping the voice of electric performance. An Acoustic Vehicle Alerting System that blends emotion, brand identity and regulatory compliance.
Sonic Identity Unveiled
Immersive soundscapes and audio branding created to elevate the Lalique Botanica launch experience.
Sound for Culture
Immersive sound experiences for exhibitions, from narrative audioguides to binaural spatial reconstructions. Please use headphones.
Sonic Legacy: Designing the Future of Rally Sound
Designing a signature sound for a high-performance electric rally car, blending racing heritage and innovation.
The Sound of Brand Experience
An audio branding system that unifies physical stores and digital channels for stronger brand recall.
Sound That Cares
Functional and compliant sound design for medical technologies, where clarity of alerts meets brand identity.
Everyday Interfaces, Enhanced
Intuitive and meaningful sound interactions for connected devices and mobile experiences.
Designing for Every Ear
Inclusive sonic design at the crossroads of innovation, empathy and accessibility.
Sound as a Spatial Strategy
Enhancing brand perception and visitor engagement through curated audio environments.
Why choose us
We combine creative insight and technical expertise with a unique methodology and a trusted network of partners to craft product sounds, sonic atmospheres, and brand identities that thoughtfully integrate into their environment, ensuring each sound contributes to the overall soundscape we strive to preserve.
Since 2013, we have crafted innovative sonic solutions that blend strategy, creativity, and cultural sensitivity for diverse sectors, from industry to culture.
By combining creative collaboration with a sensitive approach, we accelerate the process of creating impactful sonic experiences that resonate deeply and efficiently with your audience.
Our approach is grounded in technical expertise and scientific principles, delivering measurable results that boost recognition and engagement through precise sound design.
An extensive network of acousticians, researchers, sound engineers, writers, performers, installers, and other experts, collaborating to deliver tailored, cutting-edge solutions.
We create tailored sonic experiences using the most advanced and complex systems, while ensuring our sounds meet rigorous certification and homologation standards.
Leveraging our global expertise, we craft product sounds, immersive sonic atmospheres for spaces, and brand identities that connect with diverse cultures, ensuring your audio resonates with audiences worldwide.
Our facilities and partners
Each one works on specific topics that complement our projects. We bring together the team each project needs.
Our method
We follow a human-centered approach that puts people at the heart of every sound experience we create.
We begin by deeply understanding your brand, audience, and objectives through collaborative workshops and research.
We develop creative concepts and sonic directions aligned with your identity and goals, and share them with every decision-maker through our SoundBoard.
We craft and produce high-quality sound elements, compositions, and experiences in our state-of-the-art Dolby Atmos studio.
We integrate sound designs into your products, spaces or brand communications with technical precision, including certification and homologation (UN R138, FMVSS 141) when required.
We validate our solutions through user testing and refinement to ensure optimal audience response, up to perceptual and listening tests run with our partners.
We provide ongoing support and evolution of your sonic identity as your project, brand, or institution grows and evolves.
Trusted by
“Sound To Sight supported us in creating the sound design for a children’s audio player. I appreciated their method, attentive listening, and flexibility in understanding our artistic direction. Beyond their technical expertise, the creative quality and consistency of the sounds truly served the story we wanted to tell.”
Nicolas Morand, Head of Design & Innovation, Lunii
“I had the pleasure of working with Sound To Sight on VinFast’s sound design and highly recommend them. Their creativity, precision, and ability to craft emotionally powerful experiences stood out. Culturally sensitive, open, and truly inspiring partners, they helped shape a unique sonic identity blending Vietnam and innovation.”
Justyna Maculewicz, UX Lead ADAS & Sound, VinFast
FAQ
AVAS (Acoustic Vehicle Alerting System) sound design is the creation of the exterior sound that electric and hybrid vehicles emit at low speed so that pedestrians can hear them coming. The sound must comply with regulations such as UN R138 in Europe and FMVSS 141 in the United States, while expressing the identity of the brand. Sound To Sight has designed AVAS and UX sounds for manufacturers including Rimac, McLaren and VinFast.
A sound design agency designs the sounds people hear when they use a product, visit a space or meet a brand: interface and alert sounds, vehicle sounds, soundscapes for exhibitions, sonic logos. Sound To Sight works across three areas: industrial sound design (Perception), sound scenography (Atmosphere) and sonic branding (Expression).
Yes, when your brand needs one. What we rule out are earworms: sounds that get stuck in people’s heads and wear them out. A jingle, a sonic logo or brand music can also be the first step towards a complete sonic identity.
The SoundBoard is our proprietary sound mood board. It lets every decision-maker on a project listen, compare and agree on a sound direction early, before production starts.
Yes. Sound To Sight is based in Bordeaux, France, and works with clients in Europe, the United States and Asia, adapting each sonic identity to the culture and regulations of its market.
A vehicle, a product, an exhibition or a brand to make heard?
Tell us about your project. Offices in Bordeaux and Paris.
Sound To Sight